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Toys: Save on select toys and games from LEGO, Hasbro, Barbie, Fisher-Price, Radio Flyer, Magna-Tiles, and Paw Patrol, including learning, technology, arts & crafts, outdoor and sports toys.Fire TVs: Customers can save by purchasing Fire TVs starting at $99.99, including Insignia 24-inch Smart TV ($99.99), Toshiba 32-inch Smart HD TV ($129.99), and Insignia 43-inch Smart 4K HD TV ($219.99).Starting today, Prime members can start shopping early exclusive offers and deals, including: Throughout Prime Day, Amazon Live will spotlight exciting deals curated from small businesses across Amazon and feature small business owners. Shop on Amazon Live: On Monday, June 7, customers can shop alongside Kristen Bell, Karamo Brown, and Mindy Kaling, who will be joined by some of their favorite small business owners to discuss their products and inspiring stories.Shop small businesses with Alexa: Echo device owners in the U.S., the UK, and Germany can say, “Alexa, shop small business” to discover products eligible for the Spend $10, Get $10 promotion.Earn 10% cash back: During the Spend $10, Get $10 promotion, Amazon Prime Rewards Visa Card or Amazon Prime Store Card cardholders with an eligible Prime membership will also earn 10% cash back on small business purchases.More small businesses than ever before: This year, more than 300,000 sellers are eligible for the Spend $10, Get $10 promotion-more than twice as many as last year-giving customers more opportunities to support small businesses.Small business promotions will also run in the U.K., Spain, Germany, Italy, France, and Japan. This promotion is fully funded by Amazon to connect customers with local small businesses selling in its store. Spend $10, get $10: From Monday, June 7, through Sunday, June 20, Amazon will offer a $10 credit to use on Prime Day to members who spend $10 on select U.S.-based small business products and brands in Amazon’s store, including products from Amazon Handmade and Amazon Launchpad.Customers can shop across collections, including from Black-owned, woman-owned, and military family-owned small businesses. Curated storefront: To make it easy for customers to support small businesses this Prime Day, Amazon has curated collections to connect customers with small businesses at /supportsmall.